Fossil Blue

During the late ’90s and early 2000s, Fossil Blue became a defining watch for the brand. Known for its “You can swim in it” tagline, Fossil Blue set a new standard in fashion watches with true 10 ATM water resistance, stainless-steel construction, bold rotating bezels, and a wide range of case shapes. Each piece carried the signature Hurricane emblem, a mark that represented more than depth rating—it signified quality, durability, and dependability.

In reimagining Fossil Blue for today, we took the essence of that legacy and applied its standards to elevate our dive-inspired Iconic platform. Every detail was revisited and refined: a true unidirectional rotating bezel, a glowing lume 12-hour insert, vibrant Japanese lume across the dial, and solid stainless-steel construction—all anchored by the same swim-proof water resistance that defined the original line.

The result is a modern Fossil Blue that lives up to its name and history—heritage-driven, purpose-built, and elevated for today’s wearer.