I’m a product design leader with 14 years of experience at a global fashion and accessories brand, including seven years as Associate Creative Director, leading men’s watch design for Fossil. My work is rooted in idea-led design, visual discipline, and performance-driven detail—creating timepieces that balance narrative, usability, and long-term relevance. I specialize in concept-driven watch creation, licensed collaborations, and guiding products from early vision through full production.

At the center of my process is a belief that strong watch design starts with clarity of purpose. I think in systems—proportion, case architecture, dial layout, material, legibility, and mechanical intent—shaping watches where every decision supports both experience on the wrist and emotional expression. The result is designs that feel intentional, refined, and are grounded in real-world wearability.

My role blends creative leadership with real-world execution—ensuring that design intent, quality, and commercial targets align without compromise.

I’ve led award-nominated and high-profile collaborations, including the Minecraft x Fossil collection, and served as principal designer for the Nick Jonas x Fossil partnership—the brand’s first ambassador collaboration in over a decade.

I thrive at the intersection of brand, product, and consumer insight, and I’m focused on expanding from category leadership into broader segment- and brand-level creative direction across watches, men’s accessories, and men’s apparel.