I'm a product design leader with 15 years of experience creating consumer products for a global lifestyle brand, including seven years as Associate Creative Director at Fossil. Throughout my career, I've led products from initial concept through manufacturing, balancing creative vision with commercial strategy to deliver thoughtful, market-ready collections. My experience spans licensed collaborations, product storytelling, material innovation, and building design systems that scale across collections.

My approach is rooted in the belief that great products begin with a clear purpose. Whether designing a watch, accessory, or home object, I focus on the relationship between form, function, materials, and the experience of everyday use. I think in systems, considering proportion, visual hierarchy, ergonomics, color, finish, and manufacturing so that every design decision contributes to a cohesive and meaningful product.

As a creative leader, I bridge concept development with execution by partnering across merchandising, engineering, sourcing, marketing, and manufacturing. My role is to transform ideas into products that are both emotionally compelling and commercially successful while protecting the design vision through the realities of cost, production, timelines, and quality.

I've led award-nominated product launches and high-profile collaborations, including the Minecraft × Fossil collection, and served as principal designer for the Nick Jonas × Fossil partnership, the brand's first ambassador collaboration in more than a decade. These experiences strengthened my ability to translate brand stories into products that connect with consumers across a wide range of audiences.

Today, I'm excited to bring that same product-first mindset to a broader range of categories. While my expertise was built designing watches, my passion has always been creating products that people choose to live with every day, whether worn, carried, or displayed in the home. I'm particularly interested in opportunities that blend design strategy, storytelling, and consumer insight to create cohesive product experiences across home goods, accessories, and lifestyle brands.